gemini. you're gonna die...twice.

and where will you go when you do? if either heaven or hell are as visually stunning as this video by marco brambilla (you actiony dudes might remember him as director of the manhood-affirming classic demolition man), then i'll take both, please. this video will be featured in elevators at new york's 'the standard' hotel, giving the effect of celestial ascension or subterranean plummet, depending on which floor you're visiting, of course.

Civilization by Marco Brambilla from CRUSH on Vimeo.

i think the only thing cooler to see in a lift would be a journey up and down the inside of the human body, co-narrated by dennis quaid and martin short. or chris rock.

source: vulture